Intro
This is an Ad created by Nike. Nike was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January of 1964 ( this is why the ad shows the University of Oregon logo). Nike has been one of the sport apparel companies that has made history. Nike had sponsored extraordinary athletes like Michael Jordan, Tiger Woods, LeBron James, Serena Williams just to mentioned a few; Nike has also been a proud Olympic sponsor for the U.S.A team. Nike is still an innovating company which inspires people not to just think about it but to JUST DO IT. http://www.nikeblog.com/2011/01/11/nike-oregon-ducks-ad-everyone-loses-games/
CONTRAST
In this ad we can see how the yellow color in the message, logos and slogan stands out from the shades of black. Using different shades of black makes the audience appreciate the message of the ad written in yellow letters. It is important to notice that they kept the colors of the University of Oregon which are yellow and green and tailored the ad around this principle
Repetition
Here, we can find two forms of the principle of repetition, in the type of font and the color. This helps to create familiarity with the sponsored team The University of Oregon. Audience and fans will recognize and feel familiar with the colors of their team.
Alignment
The text in this ad is left aligned. As you can see it makes the ad look commanding to the audience. This may be because the left alignment is the alignment that we use in a regular basis. It automatically tells our brain where to start reading. It also has a space connection between the text and the football helmet, which represents the sponsored team.
Proximity
The proximity in this ad is well synchronized between the text, slogan, brand logo, and sponsored team logo. It really helps to get the ad quickly and without distractions. It makes the message clear and concise. we know what they are talking about and who they are talking about.
COLOR
The colors that the ad is using are based in two principles. The color used in the text, slogan and logos is a color that belongs to the University of Oregon. First, It creates familiarity, and shows the audience and fans that they are official. Second, the color black and its shades of gray create, in my opinion, a powerful sense of darkness and intimidation; it definitely goes perfectly with the football theme and the message they try to give. ” Everyone loses games. Few change them” Nike JUST DO IT.
Conclusion
The principles of design ( contrast, repetition, alignment, proximity and color) are present in this ad created by Nike. These principles make the ad clear, and understandable. It also keeps the audience familiar with the theme and purpose of it. Nike gives a message that stands out and stays with the audience.
Omar Rojas Flores 